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    Black Rifle Coffee Menu: What to Order and Why

    Evangeline HintzBy Evangeline HintzNovember 10, 2026No Comments8 Mins Read
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    Black Rifle Coffee does not publish a single official café menu online, so there is no definitive national list of drinks and food. What actually exists is a shifting, location-specific lineup of signature espresso drinks, cold brew, breakfast items, and retail beans. The details below come from verified ordering platforms and one official company press release, and they show a menu that rewards curiosity but demands local verification.

    The brand built its reputation on bagged coffee and direct-to-consumer subscriptions before expanding into brick-and-mortar shops. Those cafés now serve more than 15 coffee blends and 20+ custom hot and cold beverages, according to a January 2022 company announcement. That announcement also introduced three drinks that remain central to the menu: Jet Fuel, Jet Fuel Latte, and Smokey Joe.

    Smokey Joe stands out as the most distinctive signature drink. A Toast ordering page for the Missoula location describes it as a blend of hickory smoke syrup, vanilla, and bourbon caramel syrup, often called a campfire in a cup. The official 2022 press release described it as crafted with hickory smoke syrup, choice of milk, and espresso for a smooth, old-fashioned-inspired beverage.

    Liberty Bell ranks among the most consistently listed specialty drinks across locations. Yelp menus describe it as caramel and vanilla combined with espresso and choice of milk. DoorDash listings show it priced at $6.90** in Boerne, Texas, and **$7.06 in both Sevierville and Pigeon Forge, Tennessee. That price spread illustrates how location shapes the experience.

    1776 offers a sweeter, more indulgent profile. A Sevierville Yelp menu describes it as sea salt caramel toffee and mocha combined with espresso and milk, topped with whipped cream and caramel and mocha drizzle. It appears alongside Liberty Bell in DoorDash listings, reinforcing the pattern that these two drinks anchor the signature category.

    Betsy Ross appears on multiple DoorDash menus, including Sevierville and Pigeon Forge, but its specific ingredient composition is not consistently documented across reliable sources. A Yelp review mentions wild blackberry and white mocha as components, but that comes from a customer description rather than an official specification. Treat the flavor profile as unverified.

    Classic espresso drinks round out the core offering. Latte, Americano, mocha, cappuccino, cortado, and caramel macchiato appear across menu aggregators. A DoorDash listing for Boerne shows a standard Latte at $4.80**, while the Sevierville location lists an Espresso Latte at **$5.81. The gap between a basic latte and a specialty drink like Liberty Bell is roughly two dollars, a modest premium for the branded flavors.Quick Bio: Evan Hafer (Founder, Black Rifle Coffee Company)

    FieldInformation
    Full NameEvan Hafer
    AgeNot publicly confirmed by authoritative sources (reported as 44 in a 2021 New York Times profile)
    BirthplaceNot publicly confirmed; grew up in Idaho according to local reporting
    NationalityAmerican
    ProfessionExecutive Chairman, Black Rifle Coffee Company; former U.S. Army Green Beret and CIA contractor
    HeightNot publicly confirmed
    EducationAttended the University of Idaho
    Years Active (Military)20 years in the U.S. Army, 15 in Special Forces
    Years Active (Company)Founded Black Rifle Coffee in 2014; served as CEO until December 2023
    Notable WorksFounder of Black Rifle Coffee Company; author of the company’s mission to hire 10,000 veterans
    AwardsCompany named to MountainWest Capital Network’s Utah 100 in 2023; Circana New Product Pacesetters recognition in 2024
    Net WorthNot publicly confirmed by reliable sources
    Spouse/PartnerNot publicly confirmed by reliable sources
    Social MediaInstagram: @evanhafer (approximately 255,000 followers as of early 2025)

    Important Note: Several fields requested in the prompt cannot be filled with trustworthy information. Height, net worth, and spouse details appear only on unreliable celebrity biography sites that contradict each other and provide no sourcing. They are excluded here rather than presented as fact. The Black Rifle Coffee Company itself is publicly traded on the NYSE under ticker BRCC, with a market capitalization of approximately $315 million as of late 2026, but this figure reflects the company, not Hafer’s personal wealth .

    Cold brew receives serious attention at Black Rifle. A San Antonio menu aggregation lists Cold Brew, Nitro Cold Brew, and three Draft Latte variations: Vanilla, Mocha, and Smokey Joe. Nitro cold brew offers a creamier texture without dairy, while the draft lattes combine cold brew with milk for a smoother, less acidic experience than hot espresso drinks. Matcha and chai tea lattes provide non-coffee options for groups with mixed preferences.

    Seasonal drinks rotate through the menu with limited availability. DoorDash listings for Sevierville include a Pumpkin Spice Latte at $7.45. A San Antonio menu aggregator lists fall favorites including Smashed Pumpkin Latte, Maple Spice Latte, and Maple Mocha Latte. These items should never be presented as permanent fixtures, because they cycle in and out with the calendar and vary by region.

    The food menu leans heavily toward breakfast, which makes sense for a coffee shop with morning traffic. DoorDash listings for Boerne show a Combat Kolache at $9.60**, a **Breakfast Burrito** at **$9.00, and a Bagel Sandwich at $8.40**. The Sevierville listing adds a **Chorizo & Egg Burrito** at **$8.74. These prices place Black Rifle’s food in a similar range to fast-casual breakfast competitors, though portion sizes are not documented in the available sources.

    Additional breakfast items appear on broader menu aggregations. These include a Hot Honey Biscuit, Burrito Grenade, egg bites in bacon and cheese or three cheese varieties, and a ham and cheese croissant. Lunch and snack options include wraps such as the Spicy Rooster Wrap and Caesar Or Die Wrap, plus a turkey havarti sandwich and a chicken salad sandwich. Availability of lunch items depends heavily on the specific store.

    Pastries and desserts fill out the display case. A San Antonio menu lists a chocolate chunk cookie, brownie, blueberry crumb muffin, French toast muffin, cinnamon roll, and blueberry scone. These are standard coffee shop companions, not destination items, but they serve the practical purpose of giving customers something to eat alongside a $7 latte.

    Retail coffee beans appear on café menus as well, blurring the line between beverage service and retail. Menu aggregators list Silencer Smooth, Freedom Roast, Murdered Out Extra Dark Roast, Beyond Black, and Blackbeard’s Delight Dark Roast. These are the same bagged products sold online and in grocery channels, offered for purchase at the counter. They are not prepared drinks and should be understood as a separate category.

    The most important fact for any reader is that Black Rifle Coffee’s café menu is not standardized. Prices for the same drink vary by more than a dollar between Texas and Tennessee locations. Some stores list wraps and lunch sandwiches; others focus on breakfast and coffee alone. Third-party delivery platforms can lag behind actual store menus, and seasonal items disappear without notice. The only reliable way to know what a specific shop serves today is to check the Black Rifle Coffee app or call the location directly.

    Does Black Rifle Coffee have an official national café menu?

    No. Black Rifle Coffee does not publish a single, standardized café menu on its corporate website. Menu items, prices, and availability vary by location and season, and the most reliable way to check a specific store is through the Black Rifle Coffee app or by contacting the location directly .

    What is the most popular signature drink at Black Rifle Coffee?

    Liberty Bell is among the most consistently listed specialty drinks across locations. It combines caramel and vanilla with espresso and choice of milk. DoorDash listings show it priced at $6.90** in Boerne, Texas and **$7.06 in Sevierville, Tennessee, reflecting the chain’s location-based pricing .

    Does Black Rifle Coffee serve food beyond coffee?

    Yes. The food menu focuses heavily on breakfast items. DoorDash listings show a Combat Kolache at $9.60**, a **Breakfast Burrito** at **$9.00, and a Bagel Sandwich at $8.40 in Boerne. Some locations also offer lunch wraps and pastries, though availability varies by store .

    What seasonal drinks does Black Rifle Coffee offer?

    Seasonal rotations include Smashed Pumpkin (pumpkin pie and spiced brown sugar syrups topped with bourbon-smoked sugar) and the returning Smokey Joe (espresso with hickory smoke syrup), per a September 2022 company press release. A Kalispell, Montana Toast menu also lists a Crème Brûlée Latte and Snickerdoodle Latte as seasonal options .

    Does Black Rifle Coffee sell bagged beans at its cafés?

    Yes. Many locations sell retail bags alongside prepared drinks. Menu aggregators list Silencer Smooth, Freedom Roast, and Murdered Out Extra Dark Roast among the bagged options available for purchase at the counter. These are the same products sold online and through grocery channels, not prepared beverages .

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